Vyvra Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you use our website www.vyvra.com, purchase our products, or engage with our memberships and community.

1. Information We Collect

We may collect the following types of personal data:

• Identity Data: name, date of birth, login details.
• Contact Data: billing and shipping address, email, phone.
• Payment Data: card details (processed securely via third-party providers such as Stripe or Klarna – we do not store full card information).
• Transaction Data: purchase history, subscription details.
• Preference Data: sizing, style preferences, membership choices.
• Technical Data: IP address, browser type, device info, cookies.
• Community Data: posts, comments, or interactions on our Circle platform or other community spaces.

2. How We Use Your Information

We use your data to:

1. Process and deliver your orders.
2. Manage subscriptions and memberships.
3. Provide customer service and respond to enquiries.
4. Send marketing emails, styling tips, and product updates (with your consent).
5. Personalise your shopping and membership experience.
6. Improve our website, products, and community services.
7. Comply with legal and regulatory requirements.

3. Sharing Your Data

We may share your personal data with:

• Service Providers: payment processors, shipping companies, IT support.
• Community Platforms: e.g., Circle, where you choose to join and interact.
• Analytics & Marketing Tools: Klaviyo (email), Meta Ads, Google Analytics.
• Legal Authorities: if required by law.

We never sell your personal data.

4. Marketing & Communication

• You can subscribe to or unsubscribe from our marketing emails at any time via the link included in our emails.
• We may use your purchase history and preferences to tailor offers and recommendations.

5. Data Storage & Security

• We take technical and organisational measures to protect your data against unauthorised access, loss, or misuse.
• Data is stored within the UK/EEA or with providers compliant with GDPR safeguards (e.g., standard contractual clauses).

6. Your Rights (Under GDPR & UK Data Protection Law)

You have the right to:

• Request access to your personal data.
• Correct or update inaccurate information.
• Request deletion of your personal data.
• Restrict or object to how we process your data.
• Request data portability to another provider.
• Withdraw consent for marketing communications.

To exercise these rights, contact us at support@vyvra.com.

7. Cookies

Our website uses cookies to improve your browsing experience, analyse traffic, and personalise content. For more details, please see our Cookie Policy.

8. Data Retention

• We retain your data only as long as necessary for the purposes described above, or as required by law.
• Subscription and membership data is retained while your account is active and deleted upon request after cancellation.

9. Changes to this Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page and, where relevant, notified by email.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact us:

Email: support@vyvra.com